WHAT IS BLUEROOF PUERTO RICO?
On September 20, 2017, Hurricane María struck Puerto Rico, leaving more than 400,000 homes destroyed. In the wake of this devastating storm, over 59,000 blue tarps were distributed around the Island. A desire to contribute to the Island led us to the idea of upcycling tarps that would otherwise become waste and create a useful item that continues to help people in need. This is how Blueroof Puerto Rico was born: a line of reusable bags made from removed tarps after Hurricane María.
WHAT WE WANT TO ACHIEVE?
Our goal is to collect tarps to prevent them from becoming waste and give them a new purpose that will help people in need, by donating a percentage of sales to organizations dedicated to housing reconstruction.
WE TELL THE STORY
We wanted our bags to tell the story of Puerto Rico after the impact of Hurricane María. The lack of electrical power marked us significantly, reason why we integrate reflective material in all our designs as a symbol of protection. With this bag we materialize our history after the worst storm to hit Puerto Rico in over 80 years, and portray the resilience of our people who managed to rise up after this natural disaster. Each of our pieces carries a meaningful message of recovery; if a bag is made, a family has a safe roof.
Our bags include a card that highlights our mission and specifies the city where the donated tarp used in its creation comes from.